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Privacy Policy

As a DENSO Account Holder, your privacy is important to us. DENSO does not collect personally-identifying information about you (such as your name, address, telephone number, or e-mail address) unless you voluntarily submit that information to DENSO through the Account Registration process or communicate with DENSO by e-mail through the Site. When you register as an Account Holder, DENSO requests your name, address, email, vehicle model, and vehicle year.

Information We Gather Automatically

When you visit our Site, DENSO may automatically collect certain non-identifying information about you, such as your movement about the site or the pages on the site you visit most frequently, the type of browser or computer operating system you use, or the domain name of the website from which you linked to the Site. When you request pages from our server, our web server automatically collects some information about you, including your IP address. IP addresses are used by computers on the network to send the requested pages to you. In addition, DENSO may store small files on your computer’s hard drive as a "cookie" or similar type of file to track and target your interests. DENSO uses this information internally, to help DENSO enhance the efficiency and usefulness of the Site and to improve customer service. If you object to this practice, please consult your browser’s documentation for instructions on erasing or blocking cookies. We recommend, however, that you allow cookies to be stored on your computer as they may be needed to properly process your order.

Use of Information

DENSO treats the information in our Account Holder database and any personally-identifying information you submit through the Site as an Account Holder as confidential. Information DENSO gathers, whether voluntarily provided by you or automatically collected, may be used for our internal business and marketing purposes and will be provided to Mazda Motor of America, Inc. DENSO does not sell or otherwise disclose such information to third parties except under strict contracts involving customer service or the enhancement of customer programs. Notwithstanding the foregoing or any other statements or representations here or elsewhere on our Site, DENSO reserves the right to disclose any information in our possession if DENSO is required to do so by law, or if DENSO believes, in good faith, that such a disclosure is necessary to comply with the law, defend our rights or property, or to respond to an emergency situation.

Additional Privacy Protections for Children

This Site is not designed for children under 18 years of age. Any information submitted through the Account Holder registration form page that DENSO reasonably believes originated from a child under 18 years of age will be deleted. Children should never reveal their addresses, phone numbers, or other personally identifying information to any strangers on the Internet.


DENSO has reasonable security measures in place to protect the personally identifying information you submit to us once it is received; however, DENSO cannot be responsible for the security of your information. Your personally identifying information is only accessible to those individuals who need it such services as fulfilling orders, delivering packages, sending postal mail and e-mail, analyzing data, providing marketing assistance and research, processing credit card payments, sending reminders of future NAV Updates, and providing customer service. When you communicate with DENSO by email or by non-electronic means, however, your communication is not necessarily secure from interception and is subject to all of the risks of electronic and non-electronic communication. DENSO does not guarantee the security or privacy of transmissions. DENSO reserves the right to update or otherwise alter our security practices if and when it seems appropriate.

Contact Information

If you are concerned about the personally identifying information you have provided to DENSO, or would like to review, update, or delete that personally identifying information or Content, please contact navihelpdesk@denso-diam.com. DENSO will make reasonable efforts to comply with your request.

If you do not wish to receive marketing or promotional materials from DENSO, please submit an inquiry via navihelpdesk@denso-diam.com with the words “Remove from marketing lists” in the subject line and re-type the email address to be removed in the text of the email for verification purposes.

If you have any questions about this privacy statement, the practices of this site, or your dealings with DENSO, please feel free to contact DENSO via navihelpdesk@denso-diam.com.

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Note: Fulfillment is handled by DENSO Sales California, Inc.
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